With internal restructuring slowing down the client’s ability to manage executing a an experiential event this year, it was important that the Midol brand remains at the forefront of consumers consideration. So as a long-term partner we delivered an influencer-based exercise during the holiday season of 2025 to ensure that people with periods are entering the new year with reduced period symptoms.

The PR mailer was designed with bold color, bold typography and bold messaging to send a reminder that Midol is all about empowering you through that time of month, every month. With pms solution-based goodies such as a cozy hoodie, eye mask and, of course, some Midol product—influencers were gifted all the sweet pairings to help them through their next cycle. The vibrant packaging made for social-worthy posting and visibility to a diverse range of audiences.

TEAM:
- Myra Rivers: Art Director
- Kelsey Sarracino: Sr. Copywriter
- Allie Gewartz: GCD, Art