To celebrate bareMinerals 30th Anniversary in Fall 2025, we brought together media, MUAs, and leaders with the beauty, wellness, and lifestyle spaces for an immersive experience of the brand’s clean beauty heritage.

With a mineral-inspired journey, we engaged guests with professional beauty touch-ups, a photo reflection wall, personalized shade matching, energy-aligned mineral pairings, and limited-edition Bare Beauty Boost smoothies.

TEAM:
- Myra Rivers: Art Director
- Amy Silvestri: Sr. Copywriter
- Laura Touysinhthiphonexay: CD, Art
- Alyson Shumeyko: Exec. Producer